Direct seller Oriflame cosmetics has launched a new collaboration with couture designer Rohit Bal. A stylish tote bag was launched on March 16 at Cibo restaurant, New Delhi along with a fashion show at the same venue. The bag is hand-crafted with gold embellished details and is made of quilted silk with suede leather trimmings. “

Any bag you carry reflects your personal style and this bag has been designed keeping in mind, today’s contemporary woman.

The big tote bag never goes out of style and is a fashion ‘must have’ this season too,” designer Rohit Bal comments. Oriflame has been making innovative collaborations as a growing business strategy. The company associated with Rohit Bal as goodwill ambassador in India with their recent launch of their `Power of Kiss` campaign in January.

Internationally Oriflame has collaborated with designers such as Valentin Yudashkin and Salvatore Ferragamo for exclusive product lines and shows.